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Nice to meet you… again.

Sandia Laboratory Federal Credit Union is now Sunward. Watch our brand video to learn more about our purpose and vision.

Guiding Your Way Sunward.

We are a different kind of financial institution, reinventing ourselves and transforming the financial landscape in the Southwestern United States.

Our New Name

Sunward… meaning, “Towards the sun”.

Our brand is much more than our logo, our brand represents our values, purpose, and strategy of becoming the economic engine of New Mexico, California, and beyond.

Our new name embodies a source of energy, light, and life, combined with moving forward to financial prosperity.
Sunward

Our New Logo

The Sunward logo is a blend of warmth, experience, and our commitment to progress, focus, and growth… all attributes embodied by our new name, “Sunward”.
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Our Values

Our ongoing commitment to “banking made better”.

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Put our members first.

We improve financial lives every chance we get.

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Do the
right thing.

We act with integrity to build trust.

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Be gritty,
be accountable.

We strive to be brave and bold for our members.

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Be better,
every day.

We seek to improve ourselves and others.

FAQs

Why are we changing our name?

For over 75 years, we have proudly served our members and communities in New Mexico, California, and beyond, helping people and businesses grow and thrive. As we look to the next 75 years, we saw an opportunity to refresh our vision of what banking can be—enhancing our products, services, and setting a new standard for what a credit union can achieve with you. Our new name, Sunward, symbolizes the first step in this journey. It reflects our diverse membership and expanding reach while embodying the bright future we’re committed to creating. Sunward represents taking everything you value about SLFCU and making it even better.

Have more questions?

We’re happy to answer any other questions you may have about our new brand.