Sunward recently unveiled MVD Direct kiosks at our Juan Tabo and Cottonwood branches. Melissa Stock, Vice President of Marketing, sheds light on the Credit Union’s partnership with MVD Direct, and how this new service impacts Sunward, our members, and the community.
WHY INSTALL MVD DIRECT KIOSKS AT Sunward?
“One of the biggest differences between a credit union and a bank is that we want our members to keep more of their money!” says Melissa with a laugh. “The kiosks allow for members to save more than $30 in service fees,* compared to other private MVD service providers, when renewing their vehicle registration. And you can get your new sticker right on the spot!”
MVD SERVICE PROVIDERS SEEM TO BE SETTING UP SHOP ALL OVER ALBUQUERQUE. WHAT SETS MVD DIRECT APART?
According to Melissa, the vast majority of those private MVD service providers have only one goal: profit. Most charge service fees between $32 and $37 (before taxes). Compared to the $3.95 fee charged by MVD Direct, the writing is on the wall. “You could treat yourself and a friend to a nice lunch with the savings,” says Melissa. “Plus, you’ll have plenty of time to do both, since the renewal process only takes a few minutes!” Sunward receives a slice of that small $3.95 fee for hosting the kiosks, and we’re proudly paying it forward, says Melissa. “We have committed all profits made from the kiosks to local charities in our community. It’s a win-win to use these kiosks: You’ll save money and time, and the community benefits, too. We are so excited about this service and its potential that we are opening this up to non-members, too. Please invite friends and neighbors to use the kiosks as well.”
PENNY-PINCHERS MAY PREFER THE ZERO-FEE OPTION BY RENEWING ONLINE WITH THE STATE'S MOTOR VEHICLE DIVISION, SO WHAT MAKES THE FEE WORTH IT?
According to Melissa, the incentive is two-fold: comfort and convenience. “It’s true, you can renew your registration online for a little less money. However, you can get peace of mind by using the MVD Direct Kiosk at Sunward and walking away with your sticker in hand. You won’t have to remember to look for it in the mail later. And, you can use the kiosk at your convenience anytime the Credit Union is open – even on a Saturday!”
Melissa speaks not only as the brains behind bringing MVD Direct to Sunward – she’s also the inaugural customer! “For me, the entire renewal process took less than five minutes. I loved not waiting in line, taking a number, or sitting in a packed room with other customers. My MVD renewal notice contained all the information I needed and the kiosk led me through the transaction from beginning to end. I also used a credit card to pay quickly and easily. My sticker printed right in front of me, and I was on my way! I also enjoyed saving the $30.00!”
MVD Direct Kiosks are available at Sunward’s Juan Tabo and Cottonwood branches. In the future, we hope to introduce additional kiosks at other branches.
*Fees from third-party companies are applied in addition to the base rate for New Mexico MVD vehicle registration renewal.
