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SLFCU: Where Money Works Smarter

Jefferson employees standing next to Sunward sign that reads: Sunward. Where money works smarter."As an Sunward member, you’ve already made a smart choice by joining New Mexico’s best-in-state credit union.* With over 131,000 members trusting us with their finances, our focus is on ensuring Sunward is a place where your money works smarter. Here’s how we’re accomplishing that.

WE WANT YOU TO KEEP MORE OF YOUR MONEY

We believe helping you achieve your financial goals can be a good start to building a life where you can focus on the people – and things – that matter most. For some, having a place to call home or a reliable set of wheels can provide the peace of mind needed to tackle the bigger things in life. With no private mortgage insurance requirement and first-time homebuyer options, competitive rates on our auto loans, and three credit card options to choose from, our products are designed to help you succeed.

Another great resource Sunward offers is convenient access to financial planning professionals who can help you strategize ways to make your hard-earned money work smarter for you. They’ll make it easy to pursue your financial goals when it comes to college planning, retirement, investments, or more. Learn more by visiting slfcu.org/InvestmentServices.

WE OFFER FINANCIAL EDUCATION RESOURCES FOR ALL OF LIFE’S BIG PURCHASES

Financing a home or a new vehicle can be daunting, especially considering you are signing up for a financial commitment for years to come. Sunward is your partner through it all – from researching your options to helping set up your payments, and answering your questions throughout the life of your loan. When you call Sunward, you are speaking to local representatives who are here to help you navigate your finances. 

Additionally, members can take advantage of our free resources through our financial education partner: BALANCE Financial Fitness. With BALANCE, you can access webinars, articles, podcasts, and more on financial topics ranging from how to save for an emergency fund  to tips on smart financial moves to make when your income changes.

WE THINK HARD BEFORE SPENDING OUR MONEY – JUST LIKE YOU

As a member-owned financial cooperative, we want to make sure we’re spending money wisely. Sunward’s operating expenses are well below our peer credit unions and the financial industry at large. In 2021, our ratio of operating expenses to average assets was 1.6% – that’s  1.13 percentage points less than the average credit union with assets of one billion dollars or more (like Sunward). 

We also seek ways to save our members’ money while supporting our community. One way we’re doing that is through the implementation of MVD Direct kiosks at our Juan Tabo and Cottonwood branches. With these kiosks, you can save time and money when renewing your  vehicle registration. 

While Sunward earns a portion of each $3.95 transaction fee, we proudly pay it forward: 100% of our kiosk earnings are donated to select community organizations, making your vehicle registration renewal an easy way for you to contribute to causes that matter.

We believe it is the respect in which we treat your finances, and ours, that makes Sunward a smart place to manage your money. Thank you for trusting us to be your financial partner. Smart and responsible looks good on you!


*Sunward was recognized by Forbes in 2022 as the #1 Best-in-State Credit Union for New Mexico.

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